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A/B test your ads: make and export variants

Social and ads · 4 min read · Updated 2026-11-08

Small changes can double results. Variants let you keep one ad and make versions with different text, backgrounds or music, then export every version together.

In this guide

  1. Build your base ad
  2. Open A/B variants
  3. Add a variant
  4. Export all variants

1Build your base ad

Finish the ad you want to test, for example from an ad template.

2Open A/B variants

Open More tools and choose A/B variants. The panel counts your original plus each variant.

The A/B variants panel
The A/B variants panel

3Add a variant

Press Add variant. For each variant, change the text of any text layer, tick Different background to use another colour, or choose different music.

A variant with a changed headline
A variant with a changed headline

4Export all variants

Open Export and press Export all variants. You get one file per variant for each ratio you pick, in a ZIP, with the variant name in the file names.

Tips

Frequently asked questions

Does a variant change my original?

No. Variants are saved alongside the original and applied only when you export.

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