A/B test your ads: make and export variants
Small changes can double results. Variants let you keep one ad and make versions with different text, backgrounds or music, then export every version together.
1Build your base ad
Finish the ad you want to test, for example from an ad template.
2Open A/B variants
Open More tools and choose A/B variants. The panel counts your original plus each variant.

3Add a variant
Press Add variant. For each variant, change the text of any text layer, tick Different background to use another colour, or choose different music.

4Export all variants
Open Export and press Export all variants. You get one file per variant for each ratio you pick, in a ZIP, with the variant name in the file names.
Tips
- Test one change at a time (the headline, or the offer), so you know what worked.
- Name variants clearly so you can match them to results in your ad manager.
Frequently asked questions
Does a variant change my original?
No. Variants are saved alongside the original and applied only when you export.
Try it yourself
Video Editor runs in your browser. No account, no uploads.
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